Star performer bridge

The Star Performer Nobody Backed Up

October 26, 2026•1 min read

One salesperson had quietly become the only point of contact for the company’s single biggest account — three years of history, every relationship, every quirky preference, all living in her alone and nowhere else. Nobody planned it that way. She was just good at it, and it was easier to keep sending her.

When she needed two weeks away unexpectedly, nobody else on the team had ever actually spoken to the client directly. A routine order came in and sat unanswered for four days because nobody realized it was even theirs to pick up, and the client called the owner directly, more than a little rattled.

She came back to find the account still there — but shaken, and asking pointed questions about what would happen “next time.” Nobody had a good answer, because there wasn’t a plan. There was just her.

If your top performer needed two weeks away starting tomorrow, would your best account even notice — or would it feel the gap immediately?


Steve Mitchell

Steve Mitchell

Almost 40 yrs, $100M+ in B2B revenue built. Now I help founder-led manufacturers & distributors fix the leaks quietly costing them sales and margin.

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